Advertising design and style. Company "Comfix".

One day I had a problem with my laptop, and I turned to the nearest company to repair and sale of computers "Comfix". My computer immediately get professional help, and the problem was solved. We talked with the owner of the company, and he learned that I am graphic designer. He suggested that I develop advertising design and style for company.

It was necessary to develop a non-beautiful and sophisticated design, namely, advertising design. The client must first pay attention to the activities of the company, then on contacts and then the name and logo. After all, if the client computer is broken, then it is primarily interested in, whether it is there to help and only then - the name of the firm and how beautiful their logo. However, the design of the logo should also be stylish and memorable for customers who have already been in the company. The design should be in three languages: Russian, Hebrew and English.

The firm already had an old logo, it was necessary to update it.

 

The last character X stands out for its style from the general text, and I decided to leave it, and change the font. Also, on the basis of the letter X, I drew the logo in the form of a chip. Thus, a new logo symbolizes the company's activities and maintains the connection with the old logo.

When I created print design, I got the idea to separate the logo in the form of a triangle. So the project has elements of triangles, which I used, when developed a user interface design. Text I placed in order of importance. The company operates in the Russian-speaking area of ​​the city and most of the customers speak Russian. Customers who speak Hebrew - in second place.

As more advertising, I would recommend  to use the stickers on computers and laptops, and customers has always been see a clue where to go in case of another problem.

After repairing, the computer can be put in a bag with the company logo and telephone of the company.

Web design must also meet the general style.

And, of course, should go to the client in a car with a proprietary design in the original T-shirt.

I hope advertising design and recommendations will help the company "Comfix" to expand its activities and achieve great success. Good luck!

Original post: http://kropstyle.com/advertising-design-comfix/

Berries in Israel.

Israel in the markets you can find many exotic fruits and vegetables, however, berries such as mulberry or blackberry rare. But many farmers invites all interested persons to collect berries and fruits in season. You just pay for entrance and can overeat berries you like. If you want to gain the fruits of home, you just weigh them to go out and buy as the market. These farms are located throughout Israel in the villages (Kfar and kibbutzim). We live in Haifa and decided to find mulberries, blackberries or raspberries near Haifa.
Near the town of Nahariya, a villageBen Ami. And near Ben Ami, a private farm “Bustan Organy.” “Bustan Organy” is translated as “organic orchard,” and the name of their website (“katif petel”) translates as gathering raspberries. We decided to go it there.

At Bat Galim station we took the train to Nahariya. Two round-trip ticket (four tickets) cost 82 NIS. Tickets for the train schedule can be found on the official website of “Israel Railways.” In Nahariya only one station, so that the past will not pass. After we have reached on foot to the bus station (very close to it) and caught the bus to the side of the medical center near the village of Ben Ami. According to Google’s other side there’s a lot of buses, we went there at 41, back to 36. One ticket cost about 5 NIS. Came to a stop on the right against the medical center and passed a little walk in the opposite direction to the path going off to the side of the road. Coming in from the small bridge, we hit the street “Ahoshel” and walked straight to the index farm “Bustan Organy.” Entrance cost 30 shekels per person. The owner gave us plastic containers and said that everything is possible eat, but if we want to take the berries home, it costs 30 NIS per kilo.

 

In “Bustan Organy” a lot of berries. Mulberries, blackberries, several varieties of raspberries, still strange and unknown berries. Just a lot of different fruit trees. Cherry is not there, but her hands full in every market. Read more about the types of fruits and berries in the “Bustan Organy” can be read official website.

Towards the end we all exhausted, overeat and decided to go back. We are collected two kilograms – 60 shekels. It’s not cheap, but it is much cheaper than to get to picking berries without a car, such as the Golan Heights.

 

Original post:  kropstyle.com/berries-in-israel/

Volunteer project "Moving Forward". Identity.

"Moving Forward" - a volunteer project to help children - Ethiopians in Israel. Volunteers help immigrants from Ethiopia to adapt to the country. The project offers assistance in the education of children, the center of education and youth employment, educational section. Project goal: improving education and reducing youth crime. The slogan of the project: "In the best tomorrow."
To attract attention, the project needed a bright and cheerful identity, so to me for help addressed project manager Yasso Shifraw.
It was necessary to develop a logo, design elements for the group on facebook and style concept for printing.

In such projects, frequently used badges, and I decided to design a logo in a circular format. The logo depicts children holding hands on the background of arrows that represent the name of the project - "Moving Forward". Below is a slogan on a background with rays of the sun, which confirm the meaning of the words: "In the best tomorrow." I decided to reflect in the logo and flag of Israel.
Was very bright and cheerful logo for child and youth organizations.

Based on the logo were drafted icons and avatars for the group on facebook.

As facebook covers and posters, I made a collage of images of children engaged in education. I'm always in his work using positive pictures, even if at the moment, these children are not doing well. Negative images, contrary to popular belief, rarely attract people. Photos of cheerful children are more attracted attention and, most importantly, put a goal to be pursued.

The print design concept was developed for further refinement as needed.

I hope my work will help the movement to attract more attention and achieve their goals. Good luck!

Original post: http://kropstyle.com/volunteer-project-moving-forward/